I recently collaborated with Belvedere and (RED) on a charity campaign to raise awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Belvedere and (RED) joined forces and created a special edition bottle, where 50% of all proceeds will be donated to the Fight Against AIDS. Since 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis, and malaria. To date, the Global Fund have saved 4.5 million lives through programs supporting their cause. To help spread the word in Hong Kong, Belvedere and (RED) have been collaborating with a few of the city’s style bloggers and social media personalities as part of their RED Hot Summer Campaign, and what better way to support a great cause than through fun cocktails and style? So this summer make sure to sample the exclusive Belvedere (RED) special edition vodka and help Belvedere and (RED) save lives.
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Other sponsors of the Hong Kong Belvedere (RED) campaign include Hong Kong designers Magnan & Tse, MISCHA, Anthony Hill, Marek Art of Hair, Hotel Icon, Sense of Touch Spa, and A Beauty Bar.