Parisian style is something that really resonates with my personal tastes. Ever since my summer in Paris at the naive age of 18, I have been addicted to their effortless, chic but alluring way of putting together each look. It’s so easy to fall in love in Paris. To become seduced by the beauty, indulgent sweets, stunning parks and monuments, secret cafes, alluring boutiques, and romantic mood that rings in every corner of the city. Sonia Rykiel’s collections represent all of these aspects and also add a playful nature I can’t resist. Their younger, more affordable line, Sonia by Sonia Rykiel is everything I look for in what I want to wear. Perfect, chic pieces that are easily mixed and matched, integrating girlish prints, ice cream ready colour palettes, and tactile textures.
I had the honour of attending a private dinner in HK recently to meet Lola Rykiel, the ultra cool French girl behind the brand. She’s the embodiment of Sonia by Sonia Rykiel’s image. We had fun chatting about Instagram captions, taking goofy selfies, and even stories of dating in the digital age. It ended up being one of those great girls’ nights out when you want to spill all your secrets.
Sonia by Sonia Rykiel’s Vive Paris video presenting their AW14 Collection shows this carefree, fun attitude, and even includes all our favourite tourist monuments. I’m obsessed with the playful nature in the way each look is styled and the tone throughout the video. A perfect brand to share with your friends, mix with your own wardrobe, and something that’s stylish but fun at the same time.
Check out the video below 🙂